Technical stuff today. I’ve signed up to Darren Rowse’s 31 Days to Build a Better Blog challenge with my Books Are Cool website. Before we started the first day’s challenge, we’re meant to do a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. I vaguely remembered these from my misguided days as an accountant!
So, I’d better do one for this blog too, and also an elevator pitch, which is the first daily challenge. I hadn’t heard that term before. An elevator pitch is a short summary of your site/business/product etc, about 100 to 150 words long. It takes as long to say it as it takes to make a short trip in an elevator, apparently. I can’t remember the last time I went in a lift. And anyway, ever since getting stuck in one with all three kids at Trinity College Dublin, after going to see the Book of Kells, I tend to avoid them like the plague!
OK. Here goes for Blog in France:
Strengths: interesting, varied and readable articles (I hope). I have a body of loyal, friendly readers whose comments I love to read and value very much.
Weaknesses: too unfocussed in what is covered. Too much of a personal blog?
Opportunities: offer more advice, hard facts about living in France. More links to other sites.
Weaknesses: not monetised (had to throw that term in somewhere!) No strong unique selling point.
Whether I shall do anything about my blog in the light of the above, I don’t know. I kind of like it as it is. I love writing it and I enjoy being part of the blogosphere. I’m getting to ‘meet’ some lovely people too. Frankly, that’s enough for me
The elevator pitch would be: The exciting highs and exasperating lows of ex-pat life in France for a family with llamas, carp, kids and other animals.
What would yours be?
And to let you know – Chris is moving us onto a larger server so my blogs may be down for a day or so. But I’ll still be writing my daily post, never fear! I’m going to meet that challenge come what may!
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